Net Zero: Getting Started is more important than getting it right

With talk of Net Zero targets and the COP26 being held in Glasgow in November, there is a lot of excitement and energy around the role of business in reducing harmful greenhouse gas emissions.

There is no perfect roadmap, and every business is different. While there are common things you can do (change energy to renewable, reduce how much you drive and fly, etc)

Be Thoughtful

This is why it’s important for you to change your everyday thinking, rather than seeing this as a to-do list that once you have ticked all the environmental boxes that your journey is over.  

Every decision you make in your business, you should consider the environmental impact, just like you would the financial. What is the environmental cost of choosing the cheaper plastic packaging, or the envelopes made from virgin paper?

If you can be thoughtful about every decision you make, you are taking constant, repeated small steps towards net zero. As new products come to market, you can change direction and make better decisions.

By failing to act, you will instill a culture of complacency and change becomes a threat rather than an opportunity.

Once you’re on this journey, you can change direction once you have found a better alternative, or perhaps realise that you made the wrong decision.  

However, if you don’t get started, we’ll never make progress and instead we will all be complacent, paralysed by perfection.

How Do I get Started with Net Zero?

So, where do you get started?

Firstly, change the way you make decisions and make sure you’re being thoughtful on a daily basis with decisions. Every minor and major change you make is a step in the right direction. It also means that if you weren’t perfect and made the wrong choice before, you can correct that and continue with your journey.

Secondly, visit for a list of common changes any business can make.

This is a journey. We don’t need to solve all emissions now, we have 9 years to refine our decisions and make better ones. What is important is that we get started now, and change how we make decisions to include environmental costs as well as financial.


Adam Bastock
Founder, Small99
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