Creating community-led responses to the challenges we face
Recognition of complexity, and working with it, rather than against it, is becoming more common. Part of this shift is taking responsibility for our impact beyond our immediate sphere of influence, acknowledging that what we do affects not just those we have a direct relationship with, but the wider ecosystem as well. We are not lone rangers, and we shouldn’t seek to be.
Our strength lies in positive collaboration, in honesty, openness and generosity in sharing what does and doesn’t work – and in hearing, acknowledging and responding to others’ views on this. Those who hold power should take a collaborative and generous approach to leadership – thinking about their role as part of a bigger whole. They should be willing to be flexible and take risks, to see and value the complexity of the problems they are trying to address.
Welcoming this complexity feeds into a more equitable relationship between stakeholders in an ecosystem – valuing learning and improving, rather than proving; asking what matters, not what’s the matter; and putting people in the lead, instead of prescribing the solution. This is not the easy path, It takes time to build relationships and trust. It requires us to be people-driven rather than focused on process, and to take decisions which require professional judgement and empathy, instead of relying on the safety of detailed criteria. We’ll need to reassess how we ensure accountability. And we need to create a more community-led response to the challenges we face. This is welcoming the creative spirit into everything we do, it is the world of Ecosystem Building.
A nation with flourishing creative industries and a higher level of creativity in enterprise will see an acceleration in systems change and improved economic, environmental and social value.
Untapping the Power of the Creative Industries and Creativity in Enterprise
"Creativity and innovation are about finding unexpected solutions to obvious problems, or finding obvious solutions to unexpected problems. We should use our creativity to provide better businesses and solutions rather than constantly trying to disrupt what people are doing."
Rei Inamoto, chief creative officer at AKQA
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while."
Steve Jobs, co-founder of Apple
"If you have anything really valuable to contribute to the world, it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature."
Bruce Fairchild Barton, co-founder of Batten, Barton, Durstine & Osborn
"When you accept that you may fail, you can accomplish anything. Fear can be so debilitating. Every day I’m faced with difficult decisions, but losing the fear helps me make the right choices."
Linda Kaplan Thaler, chair of Publicis Kaplan Thaler
Context and build up of activity
Share ideas and build alliances with other national and regional
bodies based on common purpose and a shared understanding of the future potential of the creative industries.
Scotland - Barrowlands
Invite those allies home
Sell a dream and get it backed to the hilt
TOA / 2018AC
Share this vision with the world
Invite others to the party