3 tips for entrepreneurs who want a global mindset
We’ve been thinking a lot about what it means to have a global mindset here in the FutureX office. World domination jokes aside, bringing a product to the global market is not the inconceivable challenge it might once have been. It does, however, require a certain type of thinking.
Of course, for those of us in the UK, Brexit offers some unknowns in regards to the practicalities of trade and expansion. While trade deals may temporarily hamper the progress of expansion, laying the groundwork can start anytime.
We’ve put together three points of focus for entrepreneurs who dream of reaching the global market.
1. Strive for accessibility
Designing a product exclusively for your beachhead market, whether that be geographical, social or economical, may seem smart at first, but be aware of having to revise your offering as you reach new audiences later down the line, and be aware of the minorities that you might be excluding due to narrow focus.
2. Widen your hiring pool
As we’ve seen time and time again, businesses that start with a diverse, inclusive workforce find it much easier to sustain a positive culture even when scaling. While it might be easier to hire in your direct network, this is the time to put the work in and reach out.
3. See what global really looks like
Taking yourself out of the day-to-day tasks to gain a wider perspective on the trajectory of your business is invaluable. This is a huge part of why we created the Silicon Valley Accelerate programme; the entrepreneurs don’t just get to meet senior leaders from some of the world’s largest brands, they also get a full immersion into the ecosystem out there. Seeing an idea in action makes it tangible and achievable.
By Hazel GibbensCommunications Lead at FutureX
We’ll be talking more about global mindset at our next FutureX Social on the 27th February. We’ve got Natalie Novick, Research Editor at Tech.eu and Marie Owen, Founder of LS Productions joining us for a panel discussion. Another speaker to be announced soon!
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