The people behind the purpose. We’re united by a desire to make the world a better place through our work.


In 2017, united behind a vision that business could play a positive role in society, our founders, Bruce and Zoi joined forces to create FutureX, a community for purpose-driven leaders. 

We believe that everyone should have access to the world-class tools, networks and resources to succeed in business. Our mission is to empower purpose-driven companies with everything they need to thrive, whilst making a positive impact on the world.

It’s no secret that the current system of business is not sustainable, for people or our planet. It’s time for all of us to recognise that business and society, like humans and nature, are not separate from each other, they are one and the same – interlinked and interdependent. The decisions we take in our businesses have a direct impact on the wellbeing of our people and planet. 
When financial success is interlinked to human and planetary success and wellbeing, then we have something worth celebrating! 

Everyday we equip the most exciting leaders of the future with all the tools and resources they need to build sustainable and scalable businesses. FutureX is a world-class learning campus with international events, impactful courses and intimate leadership groups, available online and accessible anytime.

As an organisation we work to practice what we preach. We use our values to make decisions and operate with transparency and inclusivity at our heart. Everyday is a school day and we pride ourselves on being lifelong learners.

We have developed a unique methodology for delivering value to our partners, a step-by-step process for ensuring we achieve our objectives together. To find out more about how FutureX partnerships could benefit your business, click here.

Together, we’re transforming the way that people start, grow and scale their businesses. Together we strengthen each other, through the good times and the struggles.
If you are an entrepreneur who believes business can be a force for good, join the movement and get on board! Join fellow entrepreneurs and accelerate your journey to impact at scale.

Meet the founders

Bruce Walker

CEO & Co-founder

Since the age of 17, Bruce has worked with business leaders, corporates and governments to create scalable and profitable businesses with values and purpose at the heart of their growth strategy. His first business created large-scale entrepreneurship summits across the world as he developed an international outlook on entrepreneurship and its potential.

Zoi Kantounatou

CFO & Co-founder

Zoi grew up in Greece, where the financial crisis of 2007 focussed her attention on the crucial role that business has on society. She has since dedicated her career to building organisations that support purpose-driven entrepreneurs across the world. Through collaboration and teamwork, she believes that we can create viable, sustainable businesses that uplift society.